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Cool Designs

Cool Designs

WHAT MAKES ONE CONSUMER DESIGN COOL AND NOT ANOTHER? Take a look at the two water bottles below. The one on the left is pretty much your standard water bottle design: tall, clear, probably crinkly. Nike Air Max 90 Pas Cher Pour Femme The one on the right feels a bit less conventional, with its sleek aluminum shell shaped like an Erlenmeyer flask. In a survey of which is cooler, the bottle on the right would win right away, though both bottles serve the very same function. So what is it, exactly, that makes one design cooler than another? The difference is surprisingly tough to articulate. You might say it’s because the bottle on the right is unconventional. Nike Air Max 2016 Heren wit But a water bottle shaped like a kangaroo would be unconventional, too, and you wouldn’t necessarily consider it cool. billig nike air max 2016 There’s more to it than just being different. air max pas cher

“BEING COOL REQUIRES A VERY DELICATE BALANCE OF DOING SOMETHING THAT SHOWS THAT YOU GO YOUR OWN WAY, BUT YOU DO IT IN A WAY THAT IS SOCIALLY ACCEPTABLE.”

The lesson for designers is they need to know two things about an audience to make a product cool. nike air max pas cher First, what does that audience consider normal? (The design can fit slightly outside that mold.) Second, what does that audience consider the limits of abnormality. Goedkoop Adidas Y-3 (The design should not cross it.) In the context of our water bottle designs.

“TOO MUCH COOLNESS CAN BE A BAD THING IN THE LONG RUN.

The perpetual concern for consumer designers, in particular, is that too much coolness can be a bad thing in the long run. A design that starts off as cool shifts the lines of conventionality, and then gets imitated so much that it becomes conventional, at which point it can’t be cool by definition.

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